Analysts: Google to pay Apple $15 billion to remain default Safari search engine in 2021 September 4, 2021 on obsolete29.com

I can't believe I was every so naive to believe that Apple cares about privacy. This violates the core principle that I thought Apple had. People buying and using Apple devices and software are supposed to be the customers not the product. Apple is selling access to it's customers.

Apple is a for profit company and they're very good at the for profit part. They have a fiduciary responsibility to maximize profits. Whenever there is a conflict between Apple customers and Apple shareholders, Apple customers will always lose.

It’s long been known that Google pays Apple a hefty sum every year to ensure that it remains the default search engine on iPhone, iPad, and Mac. Now, a new report from analysts at Bernstein suggests that the payment from Google to Apple may reach $15 billion in 2021, up from $10 billion in 2020.

In the investor note, seen by Ped30, Bernstein analysts are estimating that Google’s payment to Apple will increase to $15 billion in 2021, and to between $18 billion and $20 billion in 2022. The data is based on “disclosures in Apple’s public filings as well as a bottom-up analysis of Google’s TAC (traffic acquisition costs) payments.”

Bernstein analyst Toni Sacconaghi says that Google is likely “paying to ensure Microsoft doesn’t outbid it.”

-- 9To5Mac